The first stages of the urban regeneration project for the Chiesi site in Via Palermo, Parma (Italy) began in 2018 with the involvement of a growing number of people — both inside and outside the company — who, through surveys, historical studies, research and field investigations, helped to define the vocation and prospects for use of the area where Chiesi’s historic headquarters took shape in 1955.
Through an open and collaborative crowdsourcing model, professionals, teams of experts and companies from various sectors — from both the humanities and the sciences — were involved in supporting Chiesi in an in-depth and accurate analysis of three different and complementary aspects: firstly, the definition of its DNA through the precise codification of the company’s heritage; secondly, the identification of needs and ambitions capable of guiding choices towards an increasingly challenging future, oriented towards the hybridisation of knowledge and open innovation; last but not least, the analysis of the Via Palermo area in relation to the city of Parma and the Emilia region, from a construction-architectural, geophysical, environmental and demographic point of view.
The result has shaped a set of information and data useful for indicating the trajectory to be followed for the regeneration of the Chiesi Via Palermo site, also developing a new, participatory and open way of making and designing hybrid places where private and public meet.
2018
Chiesi area in via Palermo: identity and perspectives
First study conducted by architect Simona Melli crossing company history, territory, communication and training.
mc2aa.it
2019
Chiesi Heritage Project
Defining the vocation and strategies for use of the historic site
Report edited by Promemoria S.r.l. focused on tracing the intended use of the historic headquarters in via Palermo, Parma within the DNA of the Chiesi Group. To consciously face the challenges of the contemporary global world and its role on the world stage, and to enhance and take advantage of the opportunities they present without losing their meaning.
promemoriagroup.com
2020
Redevelopment Chiesi Via Palermo
Report edited by Kyma Team, a Swiss company specialising in consulting and business management, the result of a survey involving more than 100 people, both internal and external to Chiesi.
kymateam.com
March 2022
Functional and Urban Regeneration of the site at Via Palermo, Parma
Orientation study for the selection of the design strategy drawn up by Policreo — a design company operating in the fields of Architecture, Engineering and the Environment pursuing the objective of integrated design — in collaboration with Methodos S.p.a., a consulting company.
policreo.it
it.methodos.com
March 2022
Via Palermo – An open business playing field to unleash the Chiesi spirit potential
Report prepared by Andrea Chiesi, Head of Special Projects of the Chiesi Group, and Michele Nebuloni, now Head of Chiesi Gardens, as a tool to put into practice – Act over words – the values that distinguish Chiesi’s identity and face the challenges of the future in relation to the urban regeneration project of the Chiesi site in Via Palermo in Parma.
May 2022
Historical, archaeological, environmental and war risk assessments
Several reports prepared by ART S.r.l. – a company specialising in hydraulic engineering, environmental analysis and assessment, geology and hydrogeology – and by the architect Anastassios Kourkoutidis, an expert in the field of ordinance clearance, have made it possible to investigate the state of the sites.
The investigations conducted aim to understand the current conditions of the area and to clarify the complexities arising from the stratification of events and interventions that have occurred over time.
artcentroricerche.com
October 2023
Strategic Regeneration and Life Cycle Scenarios of intervention, via Palermo
Report produced by JLL S.p.A., a company specialising in the assessment of the risks and environmental performance of buildings and real estate projects, with the aim of analysing in detail the functions envisaged for the future site and, at the same time, analytically assessing the environmental impact of the redevelopment, comparing – through different scenarios – the option of restoring existing buildings with that of demolition and reconstruction.
jll.com
October 2023
7 Design Principles (Stakeholder Impact Assessment)
Document developed in collaboration with Nativa S.r.l., a company specialising in sustainable innovation and impact assessment, which analyses the effects that the regeneration of Via Palermo can generate on the various stakeholders involved (Patients and Caregivers, People, Communities, Planet, Supply Chain). The results of this evaluation led to the definition of 7 guiding principles for future design, contributing to the creation of the ‘Call By Invitation’ engagement brief.
nativalab.com
