The design approach for the Via Palermo regeneration originated from a clear intention: to open the project to external visions that go beyond Chiesi’s internal competencies and background.
Given the complexity and ambition of the regeneration, architecture was considered not only as a technical response, but also a strategic contribution capable of bringing new perspectives, methods, and cultural depth to the project.
For this reason, the design assignment was not made through a direct appointment. Instead, an invitation-only call was launched, following a funnel-based selection process.
A broad range of international architecture studios was initially analyzed and qualitatively assessed against shared criteria, including experience with comparable projects, design philosophy, sustainability, social impact, and the ability to work within complex urban and regulatory contexts. This progressive screening led to the selection of three studios.
The final invited practices — BRIQ, RAU Architects and 51N4E — were chosen because each represents a key dimension of the Via Palermo vision: community-focused urban environments and the invitation of public life; circular and environmentally responsible design approaches; and the ability to use architecture as a tool for social and spatial transformation.
Chiesi Forum (developed by BRIQ), Aria di Parma (by RAU Architects) and Chiesi Gardens (by 51N4E), ensured a diverse yet coherent set of perspectives to inform the conceptual design of the regeneration, adding further value to the innovation-driven approach.
Given the remarkable quality of all the proposals, the decision was far from easy. Ultimately, the company Board unanimously selected the ‘Chiesi Gardens’ project, recognizing its vision and approach as the most deserving to advance to the next stages of design.
